In 1990 Pure Evil left the ruins of Thatchers Britain for a new life on the West Coast , California USA and became a designer for influential streetwear clothing label ANARCHIC ADJUSTMENT, producing clothes and screenprinting t-shirt graphics and becoming involved in the electronic music scene in San Francisco, eventually ending up a recording artist for ambient record label FAX based in Frankfurt, Germany.
After 10 years in California , influenced heavily by West Coast Graffiti artists like TWIST and REMINISCE he returned to London , picked up a spray can and started painting weird fanged PURE EVIL bunny rabbits everywhere. Pure Evil fell in with the people behind Banksys SANTAS GHETTO and started producing prints for PICTURES ON WALLS. He was refused entry back into the USA, and subsequently started plotting and producing dark new prints and artwork in a tiny shed in the Black Mountains of Wales. He moved back to London, debuted his first PURE EVIL SOLO SHOW and from the success of that, opened up his eponymous PURE EVIL GALLERY in a Dickensian old shop and basement in Shoreditch in the East End of London in 2007.
As an artist in the past 5 years PURE EVIL has exhibited worldwide in China, Russia, Mongolia, Brazil, USA and all over Europe, and as an Accidental Gallerist He has produced over 50 different exhibitions with emerging and established artists at the Gallery and Inernationally. He produces a monthly radio show and regularly gives workshops and participates in lectures about street art.